Codie Sanchez became well known for teaching people a practical approach to building wealth through small business ownership. Instead of telling people to start the next big tech company, she teaches them to buy boring businesses like laundromats and car washes.
Her message is simple: you don’t need a genius idea to get rich. You just need to buy a business that already makes money.
This approach has helped thousands of regular people quit their jobs and build real wealth. What makes her different is that she actually does what she teaches, she owns multiple small businesses herself.
Quick Overview
| Category | Details |
|---|---|
| Full Name | Codie Sanchez |
| Age | Early 40s (born early 1980s) |
| Birthplace | United States |
| Nationality | American |
| Job | Entrepreneur, Investor, Teacher |
| Famous For | Teaching people to buy small businesses |
| Platform | Contrarian Thinking |
| YouTube Followers | 2 million + |
| Past Jobs | Journalist, Finance Worker |
| Husband | Chris Sanchez |
Codie teaches people how to buy businesses instead of starting them from zero. She runs a platform called Contrarian Thinking where she shares real strategies for buying cash-making businesses.
Her YouTube channel has over 2 million + subscribers who watch her break down real business deals and show actual numbers from businesses she owns.
Early Life and Background
Codie grew up in a regular American family. Her parents worked normal jobs and didn’t have extra money lying around.
She watched her mom and dad work hard their whole lives but never really get ahead financially. This made her think differently about money from a young age.
Her family believed education was the key to success. So she studied hard in school and went to college like she was supposed to.
But later she realized something important: school teaches you how to get a job, not how to build wealth. That lesson changed everything for her.
Parents and Family Background
Codie doesn’t share much about her parents publicly. She keeps their names and personal details private to protect their privacy.
What she has said is that they taught her to work hard and value education. They gave her a good foundation, even if they didn’t teach her about business or investing.
She sometimes talks about lessons she learned growing up, but she respects her family’s privacy by not putting them in the spotlight.
Life Before Fame
Codie’s first career was in journalism. She worked as a reporter covering business stories in Latin America.
This job taught her how to research, ask good questions, and explain complicated things in simple ways. These skills helped her later when teaching people about business.
She later worked in institutional finance roles, where she gained experience analyzing investments and business deals.
At these jobs, she learned how rich people actually invest their money. She saw that wealthy investors buy businesses and assets, while regular people just save money in bank accounts.
While working her corporate job, she started buying small businesses on the side. She bought her first laundromat while still working in finance.
This hands-on experience taught her more than any business school ever could. She learned what works and what doesn’t by actually doing it.
How She Became Famous
Codie started sharing her business buying journey online around 2019. She created content showing exactly how she found businesses, analyzed deals, and made money.
Her content was different because she showed real numbers. Most business coaches talk in theory, but she showed her actual bank accounts and business profits.
Her YouTube channel grew fast. As shown on her Youtube official channel, she built her audience by being honest about both wins and losses.
People connected with her message because it felt achievable. Buying a laundromat seems more realistic than creating the next Facebook.
She started Contrarian Thinking as a place to teach her methods. The name comes from her philosophy: do the opposite of what everyone else does.
Career Growth
After her YouTube channel took off, Codie built Contrarian Thinking into a full business education company.
She created courses teaching people step-by-step how to buy businesses. Topics include finding deals, getting loans, negotiating prices, and running operations.
She partnered with business brokers and banks to help her students actually complete purchases. It’s not just theory—hundreds of her students have bought real businesses.
Her community now has thousands of paying members. They share deals, help each other, and learn from people who are actually buying businesses.
She expanded beyond YouTube to newsletters, podcasts, and live events. Her “Boring Business” newsletter goes to over 100,000 people.
Net Worth and Income Source
Public estimates suggest she has built multi-million-dollar wealth over time, based on business ownership and education platforms.
Income Sources
Her Education Business: Her education platform reportedly operates at a significant scale, according to public discussions and interviews.
Small Businesses She Owns: She owns multiple laundromats, car washes, ATM machines, and other small businesses.
YouTube Money: With 2 million+ subscribers and millions of views, her YouTube channel makes significant advertising income. She also gets paid for sponsorships.
Real Estate: She owns rental properties that generate monthly income. She’s mentioned owning multiple properties but keeps exact numbers private.
Speaking and Consulting: She gets paid to speak at events and sometimes consults for larger companies on business strategy.
The key point: she practices what she preaches. Her wealth comes from owning multiple income sources, not from one big score.
Her Husband and Personal Life
Codie is married to Chris Sanchez. They work together on business goals and support each other’s ventures.
She doesn’t share tons of personal details about her marriage, which is smart. She keeps some things private while still being open about business.
She’s mentioned that having a partner who understands entrepreneurship makes the journey easier. They can discuss deals and strategy together.
What Makes Her Special
Most business gurus tell you to “follow your passion” or “disrupt an industry.” Codie tells you to buy a car wash.
This practical approach works better for most people. Starting a revolutionary company is hard. Buying a business that already has customers is much easier.
She focuses on businesses that aren’t sexy or exciting. Laundromats, vending machines, self-storage—these are boring. But boring businesses make consistent money.
Her background combining journalism and finance gives her unique skills. She can analyze deals like a Wall Street investor but explain them like a teacher.
Most importantly, she shows proof. She shares screenshots of business bank accounts, real purchase contracts, and actual profit margins. This transparency builds trust.
About The Author
